STRATEGIC PRIORITY: Government Performance & Financial Management
AGENDA DATE: December 11, 2024
COUNCIL DISTRICT(S): All
DEPARTMENT: Office of Communications and Customer Experience/311
EXECUTIVE: Elizabeth Saab
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SUBJECT
Title
Authorize a five-year Indefinite Delivery/Indefinite Quantity interlocal cooperative purchase agreement with Alpha Business Images (ABI), LLC for the Office of Communications & Customer Experience/311 through the Dallas County agreement with ABI to provide ongoing creative design services for the citywide branding refresh, with standardized graphic toolkits, social media graphics, proactive communications support, messaging, and outreach initiatives, and marketing campaign development and deployment, including the recruitment and retention of City of Dallas team members and uniformed first responders; developing a video and photo asset library, the overall website refresh and 311 app design, and launch a standalone City of Dallas site that will publish content about departments, eliminating excess cost for duplicate communication platforms that will expand equitable engagement and two-way communication, while providing critical information to the City of Dallas residents - Estimated amount of $1,000,000.00 - Financing: General Fund ($563,000.00) and ARPA Redevelopment Fund ($437,000.00) (subject to annual appropriations)
Body
BACKGROUND
This Indefinite Delivery/Indefinite Quantity (ID/IQ) cooperative purchase through an interlocal agreement for general marketing services will deliver comprehensive and diverse services for citywide branding, messaging, and outreach initiatives including, but not limited to, creative design, copywriting, marketing campaign development and deployment, outreach strategy, media planning and buying, event planning and execution, video concepts, video production, photography, audio concepts, audio production, and market research. The tasks...
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