STRATEGIC PRIORITY: Government Performance & Financial Management
AGENDA DATE: November 13, 2024
COUNCIL DISTRICT(S): All
DEPARTMENT: Office of Communications and Customer Experience/311
EXECUTIVE: Elizabeth Saab
______________________________________________________________________
SUBJECT
Title
Authorize a five-year Indefinite Delivery/Indefinite Quantity cooperative purchase agreement for general marketing services for the Office of Communications & Customer Experience/311 with Alpha Business Images (ABI), LLC for the Office of Communication and Customer Experience/311 through the an interlocal agreement with Dallas County cooperative agreement with ABI, using the Dallas County ABI contract terms to provide ongoing creative design services for the citywide branding refresh, with standardized graphic toolkits, social media graphics, proactive communications support, messaging, and outreach initiatives, and marketing campaign development and deployment, including the recruitment and retention of City of Dallas team members and uniformed first responders; developing a video and photo asset library, the overall website refresh and 311 app design, and launch a standalone City of Dallas site that will publish content about departments, eliminating excess cost for duplicate communication platforms that will expand equitable engagement and two-way communication, while providing critical information to the City of Dallas residents - Estimated amount of $1,000,000.00 - Financing: General Fund ($563,000.00) and ARPA Redevelopment Fund ($437,000.00) (subject to annual appropriations)
Body
BACKGROUND
This Indefinite Delivery/Indefinite Quantity (ID/IQ) cooperative purchase agreement for general marketing services will deliver comprehensive and diverse services for citywide branding, messaging, and outreach initiatives including, but not limited to, creative design for the citywide branding refresh, with standardized graphic toolkits, social media graphics, proactive communications support, messaging, and outreach initiatives, and marketing campaign development and deployment, including the recruitment and retention of City of Dallas team members and uniformed first responders; developing a video and photo asset library, the overall website refresh and 311 app design, and launch of a standalone City of Dallas site that will publish content about departments, eliminating excess cost for duplicate communication platforms that will incorporate technology to expand equitable engagement and two-communication, while providing critical information to the City of Dallas residents. Additional services may include copywriting, marketing campaign development and deployment, outreach strategy, media planning and buying, event planning and execution, video concepts, video production, photography, audio concepts, audio production, and market research. The tasks will support the City of Dallas’ citywide messaging and outreach initiatives and provide critical information to City of Dallas residents.
The estimated amount is intended as guidance rather than a cap on spending under the agreement, so that actual need combined with the amount budgeted will determine the amount spent under this agreement.
The interlocal agreement with Dallas County cooperative agreement is authorized by Chapter 791 of the Texas Government Code and Subchapter F, Chapter 271, Texas Local Government Code. Section 271.102 of the Texas Local Government Code authorizes a local government to participate in a Cooperative Purchasing Program with another local government or a local cooperative organization.
PRIOR ACTION/REVIEW (COUNCIL, BOARDS, COMMISSIONS)
On February 28, 2024, the City Council authorized the transfer and reallocation of ARPA funds from the U.S. Department of Treasury for the Coronavirus Local Fiscal Recovery Fund to the ARPA Redevelopment multi-year fund to provide assistance with completing projects by Resolution No. 24-0315.
The City Council was briefed by memorandum regarding this matter on November 8, 2024.
FISCAL INFORMATION
|
Fund |
FY 2025 |
FY 2026 |
Future Years |
|
General Fund |
$100,000.00 |
$100,000.00 |
$363,000.00 |
|
ARPA Redevelopment Fund |
$437,000.00 |
$0.00 |
$0.00 |
|
Total |
$537,000.00 |
$100,000.00 |
$363,000.00 |
M/WBE INFORMATION
In accordance with the City’s Business Inclusion and Development Policy adopted on September 23, 2020, by Resolution No. 20-1430, as amended, the M/WBE participation on this contract is as follows:
|
Contract Amount |
Procurement Category |
M/WBE Goal |
|
$1,000,000.00 |
Other Services |
N/A |
|
M/WBE Subcontracting % |
M/WBE Overall % |
M/WBE Overall Participation $ |
|
N/A |
100.00% |
$1,000,000.00 |
|
• The Business Inclusion and Development Policy does not apply to Interlocal Purchasing Agreements, however, the prime vendor is a certified WBE. |
|
• Alpha Business Images, LLC - Local; Workforce - 0.00% Local |
PROCUREMENT INFORMATION
Method of Evaluation for Award Type:
|
Interlocal Agreement/Inter governmental Agreement |
• Interlocal agreements/intergovernmental agreements allow the City to take advantage of competitively bid contracts by a State agency or local government and enable the City to purchase goods or services at lower prices |
|
|
• Interlocal agreements/intergovernmental agreements are an alternative method of meeting the requirements for competitive bidding or competitive sealed proposals, not an exception from that requirement |
OWNER/EXECUTIVE
Alpha Business Images, LLC
400 North St. Paul Street
Suite 300
Dallas, Texas 75201
Sophia R. Johnson, Chief Executive Officer