STRATEGIC PRIORITY: Vibrant
AGENDA DATE: June 11, 2025
COUNCIL DISTRICT(S): 6, 7
DEPARTMENT: Park & Recreation Department
EXECUTIVE: John D. Jenkins
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SUBJECT
Title
Authorize (1) a three-year license agreement for use of the Cotton Bowl with a professional sports team Atl?tico Dallas dba USL with two one year renewal options; and (2) a three-year lease agreement for MoneyGram Soccer Park Complex with a professional sports team Atl?tico Dallas dba USL with two one year renewal options - Not to exceed $3,000,000.00 over three years - Financing: Convention Center Construction Fund (subject to annual appropriations); Estimated Minimum Revenue: Fair Park Special Maintenance Fund ($900,000.00) and Elm Fork Athletic Complex Fund ($300,000.00) over three years
Body
BACKGROUND
In collaboration with the Department of Convention and Events Services, this agreement represents an opportunity to attract a men's professional sports team Atl?tico Dallas dba USL to the City of Dallas. This agreement will allow for a professional sports team to use the Cotton Bowl as their home stadium for up to 24 matches per season. As the completion of scheduled renovations at Cotton Bowl Stadium is near, it's important to activate the facility for use. This opportunity will significantly increase use of the stadium and the Fair Park campus.
The initial term of this agreement comprises three seasons (2027, 2028, and 2029) with the first league game in March 2027. All matches will be held on dates and times to be mutually agreed between both parties. An annual payment of $1,000,000.00 will be used for the purchase of 2500 tickets per game at $20 each for 20 games per season. The significant license terms are as follows:
? Fair Park to receive:
? Use fee - $12,500.00 per game
? 100% of all parking revenues (less 200 spaces provided to team)
? Team to cover major costs associated with game day presentation
? Per Ticket S...
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