STRATEGIC PRIORITY: Government Performance & Financial Management
AGENDA DATE: November 13, 2024
COUNCIL DISTRICT(S): All
DEPARTMENT: Office of Communications and Customer Experience/311
EXECUTIVE: Elizabeth Saab
______________________________________________________________________
SUBJECT
Title
Authorize a five-year Indefinite Delivery/Indefinite Quantity cooperative purchase agreement for general marketing services for the Office of Communications & Customer Experience/311 with Alpha Business Images (ABI), LLC for the Office of Communication and Customer Experience/311 through the an interlocal agreement with Dallas County cooperative agreement with ABI, using the Dallas County ABI contract terms to provide ongoing creative design services for the citywide branding refresh, with standardized graphic toolkits, social media graphics, proactive communications support, messaging, and outreach initiatives, and marketing campaign development and deployment, including the recruitment and retention of City of Dallas team members and uniformed first responders; developing a video and photo asset library, the overall website refresh and 311 app design, and launch a standalone City of Dallas site that will publish content about departments, eliminating excess cost for duplicate communication platforms that will expand equitable engagement and two-way communication, while providing critical information to the City of Dallas residents - Estimated amount of $1,000,000.00 - Financing: General Fund ($563,000.00) and ARPA Redevelopment Fund ($437,000.00) (subject to annual appropriations)
Body
BACKGROUND
This Indefinite Delivery/Indefinite Quantity (ID/IQ) cooperative purchase agreement for general marketing services will deliver comprehensive and diverse services for citywide branding, messaging, and outreach initiatives including, but not limited to, creative design for the citywide branding refresh, with standardized graphic toolkits, social media graphics, proactive co...
Click here for full text