PILLAR: Vibrant
AGENDA DATE: March 25, 2026
COUNCIL DISTRICT(S):|910|DEPARTMENT: Park & Recreation Department
PRIORITY: N/A
______________________________________________________________________
SUBJECT
Title
Authorize (1) a fifth third amendment to the agreement with The Dallas Convention and Visitors Bureau, dba VisitDallas, to allow VisitDallas to provide turnkey booking, and sales, and other enhanced services for at Fair Park for a two-year term; and (2) the receipt and deposit of estimated annual revenue funds of $3,050,000.00 from The Dallas Convention and Visitors Bureau, dba VisitDallas into the Fair Park Fund - Not to exceed $2,439,500.00 - Financing: Fair Park Fund (subject to annual appropriations) (see Fiscal Information); Revenue: Fair Park Fund $3,050,000.00
Body
BACKGROUND
Since September 25, 1996, VisitDallas has provided convention facility promotion, advertising and tourism development services to the City.
On September 9, 2015, the City Council authorized a contract with a primary term of five years with one three-year renewal with VisitDallas, by Resolution No. 15-1666 and was amended and restated in accordance with Resolution No. 19-1802.
On June 10, 2020, the City Council authorized exercise of the City's first renewal option of five years with VisitDallas to extend the term of the contract through September 30, 2025, by Resolution No. 20-0938.
On June 25, 2025, the City of Dallas temporarily ceased enforcing its Business Inclusion and Development (BID) Policy requirement, including W/MBE subcontracting goals until further notice, by Resolution No. 25-1081.
On June 25, 2025, the City Council authorized exercise of the City's second renewal option of three years with VisitDallas to provide advertising services and to conduct solicitations and promotional programs to attract tourists and convention delegates or registrants to the City of Dallas for an additional three year period, through September 30, 2028, with the City reserving ...
Click here for full text