PILLAR: Vibrant
AGENDA DATE: January 28, 2026
COUNCIL DISTRICT(S):|910|DEPARTMENT: Park & Recreation Department
PRIORITY: N/A
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SUBJECT
Title
Authorize (1) a one-year concessions agreement in the amount of $200,000.00, with a one-year renewal option in the amount of $200,000.00 to provide food and beverage operations at Fair Park, including the Cotton Bowl - Legends Hospitality dba Legends Hospitality LLC, lowest responsible bidder of three; and (2) the receipt and deposit of estimated annual revenue funds of $1,000,000.00 from Legends Hospitality dba Legends Hospitality LLC into the Fair Park Fund - Not to exceed $400,000.00 - Financing: Fair Park Fund (subject to annual appropriations) (see Fiscal Information); Revenue: Fair Park Fund $1,000,000.00
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BACKGROUND
On September 15, 2025, the City terminated the Fair Park First (FPF) Agreement for the management and operation of Fair Park. With the termination of the FPF agreement, any service agreement with FPF, including hospitality services, was also terminated. The Park & Recreation Department (PKR) conducted procurement for new food and beverage services (F&B) as prescribed by the City Attorney's Office and the Office of Procurement Services. Additionally, PKR contracted with an expert consultant in the F&B industry to determine best value proposal.
Legends Hospitality dba Legends Hospitality LLC began as a concessions company in 2008 and has since expanded to many venues across the world such as One World Observatory, Levi's Stadium, Indianapolis Motor Speedway and IndyCar, Nissan Stadium, Angel Stadium, Sofi Stadium, Allegiant Stadium, Prudential Center, Notre Dame, and numerous other professional and college venues and companies. Legends Hospitality dba Legends Hospitality LLC has a significant operational footprint in Dallas, partnering with the Dallas Cowboys at AT&T Stadium, Toyota Stadium, and Dos Equis Pavilion within Fair Par...
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