STRATEGIC PRIORITY: Vibrant
AGENDA DATE: August 27, 2025
COUNCIL DISTRICT(S): Citywide
DEPARTMENT: Park & Recreation Department
EXECUTIVE: John D. Jenkins
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SUBJECT
Title
Authorize (1) a ten-year beverage services contract with PepsiCo Sales Inc. to provide full-service vending, case sales, and fountain pouring rights at Park and Recreation Facilities; (2) establish appropriations in the amount of $940,038.86; (3) the receipt and deposit revenue generated from this contract in the Imp. Maint. Rep. Programs/Sponsorships; (4) the disbursement of commission to The Superlative Group pursuant to Consultant Contract No. PKR-2021-000017177; and (5) authorize the transfer of 10 percent remaining after commission payment to the Park Endowment Fund - Estimated amount of $869,535.14 - Financing: Imp. Maint. Rep. Programs/Sponsorships Fund ($869,535.95) and Park Endowment Fund ($70,502.91); Estimated Revenue: Imp. Maint. Rep. Programs/Sponsorships $940,038.86 (This item was deferred on August 13, 2025)
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BACKGROUND
On November 1, 2022, the Park and Recreation Board authorized a three-year consultancy service contract with The Superlative Group to conduct an asset inventory and valuation and to develop a program of mutually beneficial sponsorship opportunities that deliver revenue dollars and/or in-kind products or services to the Park & Recreation Department (PKR) in exchange for certain advertising, naming rights, marketing and/or promotional considerations granted by the PKR.
As a function of the consultancy services contract the Superlative Group was authorized to develop solicitation materials and proposal evaluation criteria, review and evaluate proposals, manage and execute negotiations of business terms, revenue from opportunities and contracts, and act as lead negotiator with all advertisers or sponsors.
Pursuant to their contract, The Superlative Group issued an Exclusive Pouring Rights ...
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