STRATEGIC PRIORITY: Quality of Life
AGENDA DATE: September 25, 2019
COUNCIL DISTRICT(S): N/A
DEPARTMENT: Office of Cultural Affairs
EXECUTIVE: Joey Zapata
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SUBJECT
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Authorize (1) a five-year extension to the contract for radio industry standard audience measurement and research reports for the period October 1, 2019 through September 30, 2024 - The Nielsen Company (US), LLC, sole source; and (2) an increase in funding, from $316,337.00 to $899,064.00 - Not to exceed $582,727.00 - Financing: Municipal Radio Fund (subject to annual appropriations)
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BACKGROUND
Since 2016, WRR 101.1-FM has utilized The Nielsen Company (US), LLC, for audience data to make key programming decisions as well as Nielsen/Scarborough demographic and consumer behavior data to market the radio station to potential advertisers and advertising agencies. The service contract will provide three types of reports: (1) Audio Portable People Meter (PPM) data, used to generate quantitative audience information for both sales and programming purposes; (2) Program Director and PPM Analysis Tools, used to make hour-by-hour programming decisions to help build an ever larger audience; and (3) Nielsen/Scarborough research, used to generate qualitative information for sales proposals. Nielsen information is the broadcast industry standard for audience and revenue development.
Documents were submitted to the Office of Procurement Services (OPS) and OPS determined that this is a sole source.
PRIOR ACTION/REVIEW (COUNCIL, BOARDS, COMMISSIONS)
On May 11, 2016, City Council authorized a contract for radio audience measurement and research reports with The Nielsen Company (US), LLC by Resolution No. 16-0725.
FISCAL INFORMATION
Municipal Radio Funds - $582,727.00 (subject to annual appropriations)
Fiscal Year Amount
FY 2016-17 through FY 2018-19 $316,337.00
FY 2019-20 through FY 2023-24 (this action) $582,727.00 (subject to an...
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