STRATEGIC PRIORITY: Government Performance and Financial Management
AGENDA DATE: September 23, 2020
COUNCIL DISTRICT(S): All
DEPARTMENT: Office of Procurement Services
EXECUTIVE: Elizabeth Reich
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SUBJECT
Title
Authorize a three-year service price agreement for graphic design and creative marketing services for the Park & Recreation Department - The Voice Society, LLC, most advantageous proposer of eight - Estimated amount of $266,317 - Financing: General Fund
Body
BACKGROUND
This action does not encumber funds; the purpose of a service price agreement is to establish firm pricing for services, for a specific term, which are ordered on an as needed basis according to annual budgetary appropriations. The estimated amount is intended as guidance rather than a cap on spending under the agreement, so that actual need combined with the amount budgeted will determine the amount spent under this agreement.
This service price agreement will provide graphic design and creative marketing services to promote the awareness of citywide department programs, activities, and services. Various creative strategies will be deployed and integrated to publicize the Park & Recreation Department programs and will include advertising and promotional planning, public relations, media relations, relationship and direct mail marketing, collateral materials, and interactive communications. These graphic design and creative marketing services will assist in projecting a positive public image for the City, generate revenues, increase participation, attendance, and awareness of programs, and promote public health and safety.
This service price agreement will be utilized to disseminate and bolster citywide health and safety service information related to COVID-19 in an effort to educate Dallas residents on current guidelines via flyers, brochures, and interactive media communications. This service price agreement will e...
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