STRATEGIC PRIORITY: Government Performance and Financial Management
AGENDA DATE: October 13, 2020
COUNCIL DISTRICT(S):|910|DEPARTMENT: Office of Procurement Services
EXECUTIVE: Elizabeth Reich
______________________________________________________________________
SUBJECT
Title
Authorize a three-year service price agreement, with two one-year renewal options, for professional marketing services at Dallas Love Field for the Department of Aviation - Dickie & Associates, most advantageous proposer of eight - Estimated amount of $411,000 - Financing: Aviation Fund
Body
BACKGROUND
This action does not encumber funds; the purpose of a service price agreement is to establish firm pricing for services, for a specific term, which are ordered on an as needed basis according to annual budgetary appropriations. The estimated amount is intended as guidance rather than a cap on spending under the agreement, so that actual need combined with the amount budgeted will determine the amount spent under this agreement.
This service price agreement will provide for a professional marketing firm to provide a comprehensive marketing strategy, marketing plan, and marketing consultation service for Dallas Love Field (DAL). Services are expected to include a combination of research, planning processes, and technical design using a task order format. The anticipated tasks will include the increased exposure of DAL's on-site parking garages and to differentiate them from alternatives to airport parking. Currently, DAL manages its marketing solely through social media channels and signage within the airport. Since the repeal of the Wright Amendment in October 2014, DAL has seen exponential growth in terms of nonstop flights and passenger enplanements. However, despite that growth, the airport has not engaged in any direct marketing and advertising as do many of its peer airports. A dedicated marketing firm will help the Department of Aviation to better position itself to grow revenue ...
Click here for full text