STRATEGIC PRIORITY: Government Performance & Financial Management
AGENDA DATE: February 28, 2024
COUNCIL DISTRICT(S):|910|DEPARTMENT: Office of Procurement Services
EXECUTIVE: Jack Ireland
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SUBJECT
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Authorize a three-year cooperative purchasing agreement, with two one-year renewal options, for professional marketing services for the Department of Aviation with The Voice Society LLC through an interlocal agreement with Dallas Independent School District - Estimated amount of $1,707,246.62 - Financing: Aviation Fund (subject to annual appropriations)
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BACKGROUND
This action does not encumber funds; the purpose of a cooperative purchasing agreement is to establish firm pricing for services, for a specific term, which are ordered on an as needed basis according to annual budgetary appropriations. The estimated amount is intended as guidance rather than a cap on spending under the agreement, so that actual need combined with the amount budgeted will determine the amount spent under this agreement.
This cooperative purchasing agreement will provide for professional marketing services for the Department of Aviation. The professional marketing firm will deliver comprehensive and diverse marketing services for Dallas Love Field (DAL). Services will include, but not limited to, research, message and content planning and development, advertising space purchases, audiovisual services and technical design using a task order format. The tasks will seek to increase exposure of DAL's amenities, services, employment opportunities and community partnerships to differentiate the airport from market alternatives. These marketing services will help the Department of Aviation grow revenue and claim more share in the busy Dallas travel market.
The interlocal agreement with Dallas Independent School District is authorized by Chapter 791 of the Texas Government Code and Subchapter F, Chapter 271, Texas ...
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