STRATEGIC PRIORITY: Environmental & Sustainability
AGENDA DATE: April 10, 2024
COUNCIL DISTRICT(S): All
DEPARTMENT: Office of Environmental Quality & Sustainability
EXECUTIVE: M. Elizabeth Cedillo-Pereira
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SUBJECT
Title
Authorize a Memorandum of Understanding for the Water Conservation Public Awareness Campaign with the Tarrant Regional Water District to fund a cooperative agreement to continue a successful regional public awareness campaign that encourages efficient water use, reduces water waste, and reduces water demand in the Dallas-Fort Worth region for the next five years - Not to exceed $3,350,000.00 - Financing: General Fund (subject to annual appropriations) (see Fiscal Information)
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BACKGROUND
As water suppliers for over 5 million people in the Dallas-Fort Worth Metroplex and surrounding communities, the City of Dallas (Dallas) and Tarrant Regional Water District (TRWD) have a keen interest in the wise and efficient use of the regional water supply.
Since 2009, Dallas and TRWD have worked together on the development and funding of a regional campaign. The first Memorandum of Understanding (MOU) between the two parties occurred in 2014 and was updated in 2019. The campaign also expanded its reach in 2019 with the participation from the North Texas Municipal Water District (NTMWD).
The Water Conservation Public Awareness Campaign's goal is to continue to build awareness of the importance of using water wisely and to provide useful tips on efficient water use. The regional campaign launches annually in the summer, as the peak irrigation season begins. Outdoor irrigation is a primary target, since it has the highest potential water savings for water customers and water providers.
Working together on a regional campaign has resulted in significant financial savings and advantages for both entities. By sharing a common message and creative product, each agency has reduced creat...
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